In a move designed to confirm its commitment to strengthening sales and service coverage in Southeast Asia, Vetaphone has made a raft of new appointments in the region. The new agents will cover Thailand, Vietnam, Malaysia and Indonesia, and provide full sales and service support to existing and new customers in their respective regions.

Speaking as the Vetaphone area sales manager for Asia, Holger Selenka says, ”I know from many years’ experience of working in the region that it has special requirements that must be addressed by people with the right expertise and understanding of the local market. I’m confident that these new appointments will make a significant difference to our business in what is a fast-developing region with exciting prospects.”

FPT Engineering Company, based in Samut Sakhon on the outskirts of Bangkok, is the new name for Vetaphone sales and service in Thailand. A subsidiary of SV Machinery, which has been manufacturing flexible packaging products for more than 40 years, the company is run by sales manager Natdanai Iamudomlap (aka Art) and engineering manager Wasaphol Iamudomlap in a team of four, whose qualifications include degrees in accounting, marketing, engineering and chemistry. 

In addition to Vetaphone, FPT represents a range of leading technology manufacturers in the extruding, printing coating/laminating and converting sectors of the market.

In Vietnam, Nguyen Anh Tu (aka Max) heads up the Plastic & Converting Division of Song Song Co Ltd in Ho Chi Minh City.  The company represents a range of top-end manufacturers supplying the flexible packaging industry in both wide and narrow web formats, from extrusion through to converting and processes in between, setting itself up as a “one-stop-shop” for the Vietnamese market. 

Max graduated in marketing and logistics at Hull University in the UK and had previous experience with Samsung before joining Song Song in 2013.  The company will offer a complete sales and service package for the Vetaphone products

Puchong Selangor, near the country’s capital Kuala Lumpur is the headquarters of Colorblend, is the new representative in Malaysia. Rayson Ng runs a business whose portfolio of technology includes numerous leading brands from the West in the extruding, printing and converting sectors, which he claims adds significant value to downstream processing in the highly competitive and fast-growing food packaging sector of the market. The sales and service support offered by Colorblend will be a vital part of growing the Vetaphone brand in Malaysia.

The fourth appointment, in Indonesia, is Merindo Makmur.  Based in Jakarta, and with branch offices in Surabaya, Medan, and Semarang, the company, which was established in 1997, is led by Tedy Lim and serves a variety of industries from plastics, printing and packaging to woodworking and pharmaceuticals. With an established portfolio of leading international machinery manufacturers, Merindo Makmur is an ideal fit for supplying sales and service support for Vetaphone’s surface treatment technology as the industry moves towards 4.0, and all that it brings.

Selenka adds, “I am very pleased to welcome all four new agents to our extensive global network and look forward to working closely with them to build a mutually successful and profitable partnership in the region.”